iSys CRM has a fully functional marketing suite. Segment your customers based on booking history, spend, recency, frequency and in fact any element of their contact or sales history with you. iSys Campaign manager allows you to easily and visually select customers by almost any data you hold on them. The simplicity of the user interface means that your marketing teams do not have to have data mining skills. You select the data and iSys does the hard work for you.
For each campaign you can monitor the results by web site hits, bookings and brochure requests. Monitoring is in real time so you can see the exact status of your campaigns without having to import data and wait while your data team prepare the reports for you. Just select your customers, create your marketing mailing and set the measures of success you wish to monitor. Then sit back and watch the results. Pro EQ gives you and your web site developers all of the tools needed to integrate click through's, take booking requests and the booking integration with your reservation system. Automatic marketing suppression for customers with active complaints in CriSys®.
New this year Pro EQ has developed the iSys Customer Portal. Customer preferences and likes and dislikes are fed through to iSys Campaign Manager so you only market your customers with the products they are likely to purchase. |
